Sit tight. Good design takes time

Flora  Ghnassia

(01) Product designer

(02) Motion & visual expert

(03) Data-driven strategist

Currently Designer @AdHoclabs
& Owner @Flow Studio

About

About

Hi, I’m Flora — a product designer with a creative edge and a strategic core, building thoughtful experiences that move the business forward.

My journey into design began after graduating in 2016, with a sketchbook, an After Effects timeline, and an obsession with making things that delighted and made sense. From playful motion systems to client work, I’ve built a practice that blends visual creativity with systems thinking — always grounded in what moves the needle.
I’ve worked across in-house teams and fast-paced agencies, collaborating with engineers, PMs, and researchers to shape data-informed, intuitive experiences. Good design looks good — but great design drives results. I focus on design that’s not just thoughtful, but measurable.
Having lived on three continents — from Strasbourg to Tel Aviv to Miami — I’ve learned to navigate different cultures, collaborate across perspectives, and stay endlessly curious about what people need, feel, and value.
When I’m not designing, you’ll find me nerding out on the latest AI tools, hitting the tennis court, or on a mission to find the perfect petit-pain wherever I am in the world.
Fun

Fun things I make

Digital collages & animations
Many more here
Art prints
More there
Articles (sometimes!)
‍Such as this one
Music video clips
Like this one or that one

Now your turn =)