Hi, I’m Flora — a product designer with a creative edge and a strategiccore, building thoughtfulexperiences that move the businessforward.
My journey into design began after graduating in 2016, with a sketchbook, an After Effects timeline, and an obsession with making things that delighted and made sense. From playful motion systems to client work, I’ve built a practice that blends visual creativity with systems thinking — always grounded in what moves the needle.
I’ve worked across in-house teams and fast-paced agencies, collaborating with engineers, PMs, and researchers to shape data-informed, intuitive experiences. Good design looks good — but great design drives results. I focus on design that’s not just thoughtful, but measurable.
Having lived on three continents — from Strasbourg to Tel Aviv to Miami — I’ve learned to navigate different cultures, collaborate across perspectives, and stay endlessly curious about what people need, feel, and value.
When I’m not designing, you’ll find me nerding out on the latest AI tools, hitting the tennis court, or on a mission to find the perfect petit-pain wherever I am in the world.