Hi, I’m Flora — a senior product designer with a creative edge and a strategiccore, shaping AI-powered products that drive the businessforward.
My journey into design began with a sketchbook, an After Effects timeline, and an obsession with making things that delighted and made sense. Over time, I’ve built a practice that blends visual creativity, AI systems thinking & strict UX rigor — always grounded in real outcomes rather than novelty.
Over the past 9+ years, I’ve worked across enterprise-scale products, fast-moving teams, agencies, and my own studio. I’ve spent much of that time collaborating closely with engineers, PMs, and AI practitioners — shaping decisions and turning complexity into products that feel clear, intentional, and deeply human.
Having lived on three continents — from Strasbourg to Tel Aviv to Miami — I’ve learned to navigate different cultures, collaborate across perspectives, and stay endlessly curious about what people need, feel, and value.
When I’m not designing, you’ll find me nerding out on the latest AI tools, hitting the tennis court, or on a mission to find the perfect petit-pain wherever I am in the world.
